The SHIELD Programme was created as a practical and preventative tool to equip youth workers, educators, and community professionals with the knowledge and resources needed to address the growing risks facing young people today. 

Developed by YMCA West Dublin, the programme reflects the realities experienced in our local communities where issues such as drug culture, exploitation, violence, unsafe relationships, and negative online influences have become part of everyday life for young people. The SHIELD Programme aims to build understanding, strengthen protective factors, and empower young people to make informed, safe choices.

Drug culture remains one of the most significant challenges impacting young people in West Dublin. Ireland’s drug trade is highly profitable, estimated to be worth over one billion euro. Some young people see drug dealing as an accessible source of ‘easy cash’ or as a pathway to a glamorous lifestyle displayed through designer clothing, cars, and social media fuelled images of success. Studies from inner-city Dublin show that many young people perceive dealing as an easier and more rewarding lifestyle compared to traditional employment.

However, many do not realise the dangers until they are already trapped. Young people, some as young as 10, are being actively groomed and exploited by criminal networks. These groups use manipulation, trust-building, and intimidation to lure young people into holding, transporting, or selling drugs. Once involved, threats, violence, and false drug debts are commonly used to keep them under control. The impact of this exploitation extends far beyond the individual, affecting families, communities, and the overall sense of safety in our local community.

In West Dublin, we have witnessed these harms firsthand. We have seen the deep frustration and hopelessness felt by young people, parents, and community members who feel caught in a cycle of addiction, violence, exploitation, and fear.

Yet despite these very real challenges, the SHIELD Programme is built on a message of hope. YMCA West Dublin believes strongly that early intervention, honest conversation, and trusting relationships can change lives. By providing a safe space where young people feel heard, respected, and valued, we can begin to challenge harmful norms, build resilience, and inspire young people to see alternatives for their futures.

The resource pack offers practical tools to run an eight-week programme, or to be used as needs are identified, on child exploitation, safe relationships, consent, substance use, violent crime, and the online world. The aim is not only to educate but to empower. Through guided activities, discussions, and real-life learning, young people can gain the confidence to make safer decisions, recognise risks, and seek help when needed.

Most importantly, the SHIELD Programme is founded on the belief that change is possible. In YMCA West Dublin, we believe that when youth & family support workers, families, communities, and young people work together, we can build a future where children feel safe, supported, and hopeful. With the right education, guidance, and opportunities, young people can break cycles of harm and create brighter, safer futures for themselves and their communities.

To find out more about the SHIELD Programme – please contact:
Shauna Finlay
YMCA West Dublin